Real people as ambassadors for your brand.
People show your products in situations that feel like everyday life, and bring them credibly into their communities.
Wird geladen.
The marketplace for virality
Let real people post for your brand.
People create content for your brand or share approved clips on their profiles. You choose the budget. We take care of the rest.
An offering by Axel Springer Deutschland GmbH. Campaigns on the platforms that matter.
- TikTok
Supported by
- dash0
What contentmarkt is
The marketplace for virality.
Creators bring your products into their everyday lives, publish through their own profiles and are paid for the reach that comes from it. Virality cannot be guaranteed; we only pay for the views the platform reports.
Why contentmarkt
Why brands work with us.
Reach is paid for transparently.
Payment is based on the views achieved. So your budget flows to where content is actually seen.
One budget. Two routes to more visibility.
Have UGC produced, or get existing clips into the feeds through matching profiles.
01
Have content created
UGC. Paid on performance.
UGC is the key to content that does not feel like classic advertising in the feed. Real people show your product in their everyday lives, with their perspective and their style.
- UGC to your brief
- Real people in front of the camera
- Paid for reach
02
Share content · Clipping
One video. Shared across many profiles.
You provide an approved brand clip. Matching people publish it through their own profiles and are paid for the reach they achieve with it.
That is clipping: Existing content is not produced again, it is shared across many channels
Source clip · 16:9provided once
@profil 01
@profil 02
@profil 03
Budget & reach
You choose the budget.
The campaign terms come from contentmarkt. The calculator shows you the reach that follows from a rate of 5 euros per 1,000 views.
Budget calculator€5 / 1,000 views
Your budget€10,000
Calculated reach2,000,000 views
Based on the fixed base rate. You only change the budget.
Your rules
Every post is measured against your brief
You see the result for every requirement and decide yourself whether to accept or reject. The creator sees the same card you do.
- Required hashtags
- Required mentions
- Relevance to the campaign
Questions & answers
FAQ
What is the difference between having content created and having it shared?
When creating, creators develop their own content for your brand. When sharing, they publish an already approved brand clip through their profiles. A separate campaign is set up for each of the two routes.
Who sets the price per 1,000 views?
contentmarkt sets the rate. As a brand you only choose your campaign budget. The example calculation on this page is based on 5 euros per 1,000 views.
How does the clipping approach work?
You provide an approved clip. contentmarkt brings it to matching people who publish it on their own profiles. The reach this achieves is what gets paid.
Can I set requirements and guidelines?
Yes. The brief records formats, tone, channels, messages and any further requirements. Those requirements are the frame for the campaign.
Is paid content labelled as advertising?
The required advertising label is accounted for in the campaign brief. The legal framework is additionally set out in our brand terms.
The next step
Let'stalk.
Book a time that suits you. We will go through your campaign together.
Book a first call