Set up a campaign
You set the budget and brief and upload your material. We agree the start with you.
The marketplace for virality
Let real people post for your brand.
You set the brief and budget. Creators post on their own profiles. You pay for views.
An offering by Axel Springer Deutschland GmbH.
Supported by
- dash0
How it works
Three steps into the feeds.
Creators post
Creators show your brand in their everyday lives, post on their own profiles and submit the link.
We handle the rest
contentmarkt measures the views, reviews every post against your brief and invoices after the campaign ends.
Review
Only what passes review is counted.
Every submitted post is reviewed against your brief before it counts. Posts that are deleted or break the rules drop out again.
- Platform dataWe use the view count TikTok and Instagram show for each post.
- Checked against your briefIf the product or the link to the campaign is missing, there is no payment.
- A person when in doubtWe look at unclear cases ourselves.
- ViewsAs at the end of the campaign, rounded down to full 1,000 views per post.
Almost half of all submitted clips have not been counted so far because they failed review or were deleted.
@lena.kochtTikTok · submitted
NewChecked against your briefafter posting
- Product in shotRequired
- Link to the campaignRequired
- #yourbrandcontributes
- @yourbrandcontributes
Counts2,000Views2,340 on the profile, rounded down to full 1,000 views
Doesn't countdeletedor against the rulesdrops out of the invoice again
So far on contentmarkt
Over 100 clips. Over 300,000 views.
TikTok and Instagram · since August 2026
Real people. Real feeds.
Since late August, creators have been submitting clips for campaigns on contentmarkt. Only what passes review and stays online is paid.
- over 100submitted clips
- over 300registered creator accounts
- over 300,000views on approved clips
- every clipreviewed against the brief
Everything included.
Results
You see every post and its views in your account.
Two routes
Have new content created or share your approved clip across many profiles. A separate campaign is set up for each of the two routes.
A budget with a fixed limit
Net, we never charge more than your budget, plus VAT. Whatever isn't used, you don't pay.
Invoicing
- No upfront payment
- Invoice after the campaign ends
- Only for what was delivered
- Net never above the budget
Clear rights
Posts appear on the creators' profiles. A right to use the clip, for example in ads or reposts on your own channels, only exists with a separate written agreement with the creator and contentmarkt.
Your contracting party is Axel Springer Deutschland GmbH. Read the brand terms (DE)
Run campaigns, without the effort.
Overview
- 128,000Views reached
- 24Posts
- 17Creators
- 3In review
- Report is readySummer promo has ended.
- Budget running lowApp launch has 12% of its budget left.
- 3 posts in reviewThey count once they pass review.
Results
| Creator | Platform | Views | Status |
|---|---|---|---|
 @tim.unterwegs | TikTok | 10,000 | Counts |
 @lena.kocht | TikTok | 8,000 | Counts |
 @ida.am.see | 5,000 | In review | |
| @ana.lacht | TikTok | 4,000 | Doesn't count |
Invoicing
- Views
- 120,000
- Counted per post
- rounded down to full 1,000 views
- Budget
- €2,000 net
- Invoice
- after the campaign ends, payment due in 14 days
Net never more than your budget, plus VAT.
Product view with made-up profiles and numbers.
Budget and invoicing
You choose the budget.
Net, we never charge more than your budget, plus VAT. Whatever isn't used, you don't pay.
You pay for views. Virality cannot be guaranteed.
Budget calculator
€5 / 1,000 viewsCalculated reach2,000,000 views
Illustrative calculation, not guaranteed reach.
Request accessPlanned monthly overview
Your invoices. Month by month.
A monthly overview of your existing issued campaign invoices is planned.
- One month at a glance
- The overview groups existing invoices by their issue month in the Europe/Berlin time zone and shows amounts and payment statuses.
- Existing payment terms
- Invoices are still issued after the campaign ends and checks are complete. The overview is not a new invoice; payment timing and due dates remain unchanged.
Questions and answers
Good to know.
Can I use both campaign types?
Yes. A separate campaign is set up for each of the two routes.
Who sets the price per 1,000 views?
contentmarkt sets the rate. As a brand you only choose your campaign budget.
Which views are invoiced?
Views in full thousands per post, as at the end of the campaign. What counts as a view
When and how do I pay?
After the campaign ends, by invoice from Axel Springer Deutschland GmbH, net up to your budget at most, plus VAT. Payment is due within 14 days. To the budget
Can I approve posts in advance?
No. Creators post on their profiles and submit the link; the review against your brief happens afterwards. How the review works
May I use the clips in ads?
Only with a separate written agreement with the creator and contentmarkt. To the rights
How quickly do posts come in?
Creators post at their own pace. There is no fixed date.
Is paid content labelled as advertising?
Clips are advertising and must be labelled. You specify the label in the brief, ideally as a separate step in the task. contentmarkt does not enforce or check it.
Start with your brief.
- Review against every brief
- Results in your account
- No upfront payment
- Invoice after the campaign ends
