01Pay
What does TikTok pay per 1,000 views? The numbers for Germany
The platforms' payout programmes work in cents per 1,000 views. Brand campaigns work in euros. The comparison, with real numbers.
9 min read
Read article Wird geladen.
Creator Market Briefing
Making money with social media, without the promises.
What platforms and brands really pay, how to get started as a creator, and which rules apply from your first paid post. With numbers and sources you can follow.
6 articlesPrimary sources linked directly
In English
All articles.
01
02Making money
Making money with social media: 7 routes and what they really pay
Platform payout programmes, brand campaigns, UGC, affiliate and more: what each route really pays, and when it is open to you at all.
11 min read
Read article 
03Fairness
A clip goes viral: why pay per 1,000 views changes everything for small creators
Small accounts get small flat fees. Pay per 1,000 views means you are paid for what the post actually reached.
9 min read
Read article 
04Getting started
Becoming a UGC creator in 2026: the honest way in, without followers
UGC needs no reach, but it needs clarity about rights, prices and disclosure. The honest way in, in five steps.
10 min read
Read article 
05For companies
Finding creators: 7 problems for companies and how to solve them
From scattered DMs to unclear usage rights: seven typical points of friction and a better procurement process.
9 min read
Read article 
06Creator Market
Small creators in 2026: 7 problems and fair solutions
Why small creators fall through the cracks, which seven questions matter before a collaboration, and what fair campaigns look like.
8 min read
Read article 2 more articles are available in German only. They describe German advertising law and the German-speaking market, so a literal translation would read as general guidance when it is not. Go to the German blog