Author
Klaas Wibker
Product and editorial at contentmarkt
Klaas Wibker documents how contentmarkt develops and writes about creator pay, campaign processes, and the question of how small creators and companies can find each other more easily.
His articles separate product positioning from verifiable fact: comparison criteria, the date of research, conflicts of interest and primary sources are all stated openly.
Publications
Articles in English
- For companiesFinding creators: 7 problems for companies and how to solve them
- PayWhat does TikTok pay per 1,000 views? The numbers for Germany
- Making moneyMaking money with social media: 7 routes and what they really pay
- Creator MarketSmall creators in 2026: 7 problems and fair solutions
- FairnessA clip goes viral: why pay per 1,000 views changes everything for small creators
- Getting startedBecoming a UGC creator in 2026: the honest way in, without followers